Hey Superhera! 🎄💙

Merry Christmas Eve to every athlete, coach, parent, sibling, supporter, and Superhera in this community. Whether you're home with family, traveling, competing in a holiday tournament, or curled up on the couch pretending you don't have conditioning next week, I hope you're getting a moment to breathe.

This time of year hits differently for athletes.

There's excitement, joy, and celebration. But also pressure, expectations, and that little voice in your head asking, "Am I doing enough?"

So today, welcome back to the space where you don't have to be "on" to belong. Where female athletes are listened to, supported, and finally getting gear built for their bodies.

I have more to share from our Notre Dame research this week. It's about something we don't talk about enough: what we actually do when our gear doesn't fit.

The answers broke my heart a little.

The Deal With it Culture

We’re excited to be featured alongside TOGETHXR this week! The piece highlights our Notre Dame research and breaks down the "suck it up" culture we've been talking about: the silent battle female athletes fight against their own uniforms, and why the era of blaming our bodies for bad fit is over.

Something I’ve Been Sitting With

There's a stat from our Notre Dame research that I haven't been able to shake.

39% of female athletes have restricted their food intake to fit into their sportswear.

Not thought about it. Actually done it.

And 54.6% have considered it.

I want to be careful with how I say this, because it's personal.

I've been there.

There were years where I tied how my body looked in my uniform to how I ate. I didn't have the language for it then. I just knew that when my shorts felt tight or my jersey clung in the wrong places, I felt like I needed to fix something about myself.

I thought I was the only one who felt that way.

I wasn't.

Seeing this data felt like permission to finally exhale. Not because the problem is solved. But because it's real. It's measurable. And it means none of us were ever alone in it, even when it felt that way.

Here's what else we found:

When we asked "what should change for a better fit?" 34.7% of athletes said their bodies should change. Only 57.8% said the sportswear should change.

We've been told for so long that our bodies are the problem that we actually started believing it.

And when gear doesn't fit? 61% of us just deal with it. We cut it, roll it, pin it, or suck it up and move on.

One athlete's answer for what she does when her gear doesn't fit: "cry."

That one word sat with me for a long time.

Meanwhile, when we asked what matters most in sportswear, "fit" ranked #1. "Look" came dead last.

We're not asking for cute. We're asking for gear that lets us focus on our sport.

One athlete wrote: "Food is fuel!! If you grow as an athlete, you should not be restricting food to compensate for growth."

She was the only one who said it.

If any of this resonates with you, I just want you to know: it wasn't your fault. It was never your fault. It was gear that was never built for you in the first place.

That's why we're building what we're building.

What We’re Building this Week

We got rid of sizing.

Okay, not completely. But we're moving away from traditional size labels.

Here's why: hearing or seeing a "size" carries weight. For a lot of us, it's loaded. Distracting. Sometimes discouraging.

So we reimagined it.

Instead of numbers or letters, our sizes are named after Greek goddesses. Strength, power, individuality built right into the name.

This isn't about pretending bodies are the same. It's about making space for you to receive gear designed around your body type. The size label literally doesn’t matter.

More coming soon.

Games I’m Watching

NCAA Women’s Basketball — Pre-Conference Showdowns

Everyone is shaking off Finals Week rust, and it’s beautiful chaos.

Women’s Volleyball — Final Four

This is appointment TV.
The pace, the power, the crowd energy — December volleyball is a whole different level. If you’re not watching, you’re missing athletes redefining the ceiling for their sport.

Figure Skating — National Championship Prep

Yes, skating counts. Yes, it’s one of the most technically demanding sports on earth.
Keep an eye on the new generation — their jump consistency this season is unreal.

Women’s Boxing — Pre-Holiday Cards

Underrated. So technical. So intense. Zero fluff.

Fit Fix of the Week

Why your warm-up jackets ride up during sprints (even when they’re “cropped”).

It’s not the crop.
It’s the hem construction.

Women need angled, elastic-supported hems that follow hip rotation. Most jackets use straight hems that don’t account for waist-to-hip ratios.

A straight hem =

  • fabric pulls backward during acceleration

  • jacket rides up and bunches at your ribcage

  • mobility drops, especially during sprint mechanics or warm-up drills

A curved, shaped hem =

  • stays anchored around the the hips

  • moves with the pelvis

  • keeps your arms free without the jacket ballooning

Your warm-up shouldn’t fight your stride.

This time of year, athletes feel the pressure to “stay ready,” “stay in shape,” “stay consistent,” and “stay ahead.” But here’s the truth:

  • Consistency isn’t perfection.

  • Readiness isn’t grind-mode 24/7.

  • And staying ahead isn’t about working through exhaustion.

It’s about systems, support, and gear that lets you focus on your sport, not on adjusting, fixing, or forcing anything to work.

This space exists because you deserve better than “good enough.”
You deserve gear built for your body, your movement, and your ambition.

Follow Along

Instagram - Behind-the-scenes, reels & more

Tiktok - Where I post daily!

LinkedIn - Newsletter highlights, updates on what I’m doing…

xx — Marina

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